Centa IP represents two of the HOTTEST YouTube influencers today – Ryan’s World and Love, Diana – in Australia and New Zealand.

First to market was Ryan ToysReview with Ryan’s World, which is the consumer facing brand for Ryan and his channels. It debuted at US retail in 2019 and it got off to a FANTASTIC start and has continued to build into a powerhouse brand!

Ryan’s World sales growth continues to defy the odds during the pandemic reaching nearly a half a billion dollars in sales in over 50 categories and 5000 SKU’s. Pocket.watch, the exclusive studio partner for Ryan’s World has continued to develop the brand to create newness, differentiation and exclusivity while expanding it beyond the YouTube channel while aiming to make Ryan’s World THE number one global brand for kids 4-8.  

Here in Australia the Ryan’s World YouTube channel regularly achieves up to 28 million views a month and up to 5 million views in New Zealand. But, Ryan’s World is not just a YouTube channel. Ryan’s World content has expanded to Amazon Kids+ with Super Spy Ryan which launched in November 2020 and in 2021 Ryan’s World content will be everywhere with specials, original content (Super Spy Ryan and Ryan’s Mystery Playdate) and Ryan & Friends.

Ryan is the number one creator on YouTube and receives more than 1.1 BILLION views per month! He has a network that rivals the reach of the biggest traditional incumbents, and if he were a TV Channel he would be Number 3 in the USA after Disney and Nickelodeon!

With over 16.7 Million subscribers, Ryan is loved by parents and kids everywhere!

To learn more about the brand visit https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w

Representation: Australia & New Zealand